The evolution of social media and technology has completely reshaped marketing. Today, data is plentiful and insights are easy to gather, allowing social media savvy marketers to drive tremendous results. Social media allows you to build a loyal following and share your message in a unique way, resulting in generating sales and ultimately building a successful business.… Continue reading 5 Social Media Tips to Help You Drive Sales
Marketing 101 – Marketing Blunders; How To Avoid Them
A few months back, Delta Airline came under serious criticism from social media fanatics for depicting Ghana with a Giraffe in a tweet the company sent out after the Black Stars’ defeat to the USA in their 2014 World Cup opener. The company had to apologise for something it could have easily avoided if it… Continue reading Marketing 101 – Marketing Blunders; How To Avoid Them
Selling stories and not products
Most early-stage sales teams lead with their products. They are typically so excited about their new products, that they get bogged down in selling the minutia of their product’s features and functionality. They think that is what their clients will care about, and that is what is going to drive a sale. A common rookie… Continue reading Selling stories and not products
The Future of Branding
As more companies warm to the notion of becoming their own publishers, here are a few pitfalls to avoid before launching an employee brand journalism strategy. Just because someone else wrote it… How many times have you endured: “In today’s challenging, global economy…” – or something just as banal? Maybe you’ve used it yourself?… Continue reading The Future of Branding
Is Face to Face Marketing a Thing Of The Past?
Face-to-face marketing is certainly not dead, and it is certainly something that all marketers should keep in their marketing arsenal. It is all about connections and places marketers and their service offerings directly in front of targeted audiences through informational events structured around their interests. There is nothing like interacting with potential customers through face-to-face… Continue reading Is Face to Face Marketing a Thing Of The Past?