Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this… Continue reading 6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018
Tag: online marketing
Why E-commerce Owners Must Create Google Shopping Campaigns
Google Shopping is built entirely around something called Shopping Ads. They’re the small, square-ish image ads that appear at the top of the Google Search pages, sometimes under the premium ads on the left, other times in the upper-right-hand corner. Google will show between four and eight of these on the search results page and… Continue reading Why E-commerce Owners Must Create Google Shopping Campaigns
5 Social Media Tools To Incorporate Into Your Online Marketing
Most marketers today are already aware of how powerful social media tools like Facebook and Twitter can be for attracting customers. However, as social media continues to grow, new platforms quickly gain popularity. Knowing how some less well-known social media platforms work will help you expand your online marketing reach. If you are not yet… Continue reading 5 Social Media Tools To Incorporate Into Your Online Marketing
3 Major T’s to Cross Before Starting Your Online Store
Building an online store is no mean feat. But it is not rocket science, either. According to United Nations trade and development statistics, ecommerce is worth more than $22 trillion, and it’s still growing. That’s why we’re seeing a good number of online stores springing up. Consumers have come to expect the speed, ease… Continue reading 3 Major T’s to Cross Before Starting Your Online Store
10 Ways for Entrepreneurs to Excel With Live Video
As video marketing becomes common, consumer look for better technical quality and lose interest when they don’t find it. Live video might be a new way for entrepreneurs to build their businesses, but it’s already becoming the most important marketingopportunity since the launch of Facebook. No other channel provides the same mixture of urgency and interaction. But… Continue reading 10 Ways for Entrepreneurs to Excel With Live Video
8 Tips for Dominating Online Sales
Make buying online and your customers will thank you (and buy a lot more from you). In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store that may or may not have… Continue reading 8 Tips for Dominating Online Sales
5 Steps for Acing Your Media Outreach
Approaching the media the right way is only one part of the big picture. I often coach small business owners on the importance of approaching media the right way. But approaching the media the right way is only one part of the big picture. You’ll also need to be prepared so that you can speak convincingly… Continue reading 5 Steps for Acing Your Media Outreach
10 Ways for Entrepreneurs to Excel With Live Video
As video marketing becomes common, consumer look for better technical quality and lose interest when they don’t find it. Live video might be a new way for entrepreneurs to build their businesses, but it’s already becoming the most important marketingopportunity since the launch of Facebook. No other channel provides the same mixture of urgency and interaction. But… Continue reading 10 Ways for Entrepreneurs to Excel With Live Video
Here’s How You Can Actually Make Money With YouTube
The convenience and far reach of the internet has given millions of people the ability to make a living by monetizing just about any skill, talent or opportunity. But, as is the case with any moneymaking venture, a lot of misconceptions surround certain strategies. Think: YouTube. Specifically, you’ll consistently see that platform’s name rise to… Continue reading Here’s How You Can Actually Make Money With YouTube
3 Social Media Trends That Need to Be on Your Radar for the Rest of This Year
If you’re a betting man (or woman), put your money on live video, virtual reality and platform crossover. It’s difficult to wax poetic about the social media trends of today, because, based on social media’s very nature, those trends could be irrelevant by tomorrow. Remember the fervent, yet short-lived excitement surrounding Vine? Given consumers’ consistently fickle… Continue reading 3 Social Media Trends That Need to Be on Your Radar for the Rest of This Year