There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. It is equally important to prevent one from happening. The best way to do this is… Continue reading 5 Tips to Prevent a Social Media Nightmare
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What Your Instagram Filter Says About You [Infographic]
Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. Even better, applications such as Instagram are primed for taking that content mobile. Smart savvy… Continue reading What Your Instagram Filter Says About You [Infographic]
5 Ways to Make Your Social Media Marketing Rock
Have you ever looked around during a rock concert? It may have seemed like utter madness. You’ve got roadies in the back setting up, technicians working on the sound systems, the stars on stage putting on a performance, and people in the crowd from all walks of life. Navigating the social media landscape can sometimes feel… Continue reading 5 Ways to Make Your Social Media Marketing Rock
How To Use Facebook To Launch Your Startup
Startups are constantly looking for new ways to grow, but the bedrock of any budding startup is keeping costs low. They need to constantly discern between a need to have and a nice to have. Today, social media offers incredibly low cost (and sometimes free!) ways to grow that startups can take advantage of immediately.… Continue reading How To Use Facebook To Launch Your Startup
What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? When done right, a hashtag is more than an add-on, or a way to listen in on… Continue reading What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
The Social Sickness – [Infographic]
Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets? Have you checked in at your local Starbucks more than anyone else? Your answers to these questions will determine whether or not you have an unhealthy relationship with social media. The infographic below… Continue reading The Social Sickness – [Infographic]
Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate… Continue reading Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
How to Protect Your Company’s Reputation on Social Media
Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. From account hacks to controversial statements,… Continue reading How to Protect Your Company’s Reputation on Social Media
How Facebook Creates Powerful Connections in Times of Need
In our increasingly connected world, companies have an opportunity to truly make an impact and be a force for good. Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to… Continue reading How Facebook Creates Powerful Connections in Times of Need
5 Do’s and Don’ts of Employee Advocacy
According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. While many have already started the process… Continue reading 5 Do’s and Don’ts of Employee Advocacy