Get exposure by writing smart. Any time you’re writing content, whether it’s for your own site or for a guest post on another blog, you want to produce the best quality content you can. All the same, though, even excellent content can fade into obscurity if you’re not writing something original. I could write you… Continue reading 5 Ways to Avoid Writing Content That Will Never Be Read by Anyone
Tag: mm focus magazine
4 Marketing Strategies You Can Use Before Hiring an Agency
By mastering these four strategies, you’ll start to get the benefit of digital marketing sooner, and you’ll understand the most important key performance indicators that will help you grow your business. When Jim started his commercial painting business he did it all. Even though he wasn’t an expert, he dove into sales, marketing, operations, management and… Continue reading 4 Marketing Strategies You Can Use Before Hiring an Agency
How Steve Jobs Misled a Room Full of Tech Media and Changed the World
Jobs never lied about the first iPhone, he just told the truth prematurely. Have you ever purposely misled a customer? The public? The media? Steve Jobs did. And he did it to change the world. The story goes back to 2007, when Apple was first introducing the iPhone. Jobs knew that he had a product that would have an enormous… Continue reading How Steve Jobs Misled a Room Full of Tech Media and Changed the World
Learn How to Ask For the Sale
Stop wondering whether you should ask for the sale or not, and you’ll be glad you did. Right from the outset, new salespeople are taught a very important lesson: Ask for the sale! Prospects won’t be that quick to part with their money or their personal information. If you don’t ask for the sale, they… Continue reading Learn How to Ask For the Sale
Influencer Marketing for B2B: 4 Examples That Prove It Can Work
While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist — you just need to know where to look Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically… Continue reading Influencer Marketing for B2B: 4 Examples That Prove It Can Work
The Simple 4-Step Process for Getting Yourself on TV
Successfully pitching a producer is not nearly as hard as successfully pitching an investor. I know the thought of appearing on TV can sound scary and intimidating. If you’re not comfortable talking to others in public, if you’re socially challenged, or you’re absolutely terrified of being on camera (think: you start hyperventilating), then you may… Continue reading The Simple 4-Step Process for Getting Yourself on TV
How to Do Interactive Marketing the Right Way
Two ads illustrate just how slight the difference is between pulling off excellent interactive marketing and bombing on a global stage. As with most business strategies, interactive marketing can be done very well — or very poorly. Regrettably, Burger King recently made just such a major interactive gaffe. The company’s motivation was solid: Get an… Continue reading How to Do Interactive Marketing the Right Way
8 Reasons a Powerful Personal Brand Will Make You Successful
Opportunity will find you and your business when you have a strong brand. If you don’t have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a… Continue reading 8 Reasons a Powerful Personal Brand Will Make You Successful
A Guide to Getting the Most Out of Your Content Marketing
By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales. As content curators and marketers strive to keep up with this rapidly evolving industry, it is critical to produce pieces that both resonate with the audience and provide a return on investment. By engaging visitors, you build trust,… Continue reading A Guide to Getting the Most Out of Your Content Marketing
4 Secrets to Better Interactive Social-Media Content
What’s at the top of your social feeds these days? A quick scan of my own feed reveals everything from re-tweets of the day’s top news stories to envy-inducing snapshots of friends lounging poolside on vacation. I follow dozens of brands on social media too, but their social content doesn’t even make it to the… Continue reading 4 Secrets to Better Interactive Social-Media Content