Everything You Need to Know About Vero, the Social Media Platform Co-Founded by a Billionaire That’s Gone Viral

For a while, it’s seemed that Instagram and Snapchat are unimpeachable. They’ve been the two preferred mobile-first social networks for years, and little has gotten in their way. Any apps that have sprung up as challengers have faded into oblivion. Remember when people talked about Ello for a hot second in 2014? Or Google Plus… Continue reading Everything You Need to Know About Vero, the Social Media Platform Co-Founded by a Billionaire That’s Gone Viral

Don’t Get Left Behind by the New Online Advertising Standards

Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such as AR, VR, 360-degree… Continue reading Don’t Get Left Behind by the New Online Advertising Standards

What Happened When I Made My Team Do This 19-Minute Meeting Every Morning

Let’s be real, guys. Team meetings are often the No. 1 waste of time for companies. But, you’re not just wasting time with bad meetings. You’re pouring money down the drain. That weekly meeting you have with your top executives? Depending on how much you pay them, multiplied by the time you all spent in the meeting, it… Continue reading What Happened When I Made My Team Do This 19-Minute Meeting Every Morning

10 Social-Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more… Continue reading 10 Social-Media Trends to Prepare for in 2018

How to Get Famous and Make Money On YouTube

YouTube started very small; in the beginning, it was not a big audience who visited YouTube and shared videos. Today, you can find everything on YouTube, from superstar music videos and celebrity gossip to videos showing you exactly how to set up your new stereo system. Creative people of all types — soon to be… Continue reading How to Get Famous and Make Money On YouTube

4 Hidden Places You Are Losing Leads on Your Facebook Page

Unlock the secrets of your Facebook business page, and earn more leads by optimizing these key areas. My family and I just got back from a great trip to London. I was there for a speaking engagement and brought the family along for a summer holiday. While there, we visited the Warner Bros. set of… Continue reading 4 Hidden Places You Are Losing Leads on Your Facebook Page

4 Social Media Trends You Need to Know About for Next Year

2018 is  just around the corner. Are you ready for it? The end of the year is quickly approaching — the holiday season is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity to attract attention to your brand, provided you do it right. You either take… Continue reading 4 Social Media Trends You Need to Know About for Next Year

10 Social-Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more… Continue reading 10 Social-Media Trends to Prepare for in 2018

10 Fatal Social-Media Mistakes No Marketer Can Afford to Make

How to make your social media go viral is a mystery but social media that goes nowhere is well understood. Over 2.6 billion people currently use at least one social media platform. By 2021, that number is expected increase 15 percent to over 3 billion people. Social media marketing is a powerful tool for marketers to… Continue reading 10 Fatal Social-Media Mistakes No Marketer Can Afford to Make

The Quickest Way To Feedback: Start With A Cupcake

The quicker you can get feedback on what you’re thinking the better your idea will be. Usage is oxygen for ideas. The above drawing is adapted from a Peter Merholz presentation, and shows two ways to plan out baking a wedding cake. The classic way people think about baking has them focusing of the individual… Continue reading The Quickest Way To Feedback: Start With A Cupcake