It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily. As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasing challenging to stand out… Continue reading 10 Smart & Easy Facebook Marketing Ideas
Tag: media marketing
5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets. Specifically, we’re finding more and more brands making a buzz in the court of social media, and there’s something to be learned from every one of them: the good and… Continue reading 5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
How Do You Get Your Customers to Advocate for You?
Companies that inspire customers to be advocates on their behalf — meaning that they’re open and willing to talk favorably about a company, informally and formally — enjoy free marketing their competitors don’t. And marketers are starting to catch on to this. According to a new report from IDC research, only10 percent of B2B companies in… Continue reading How Do You Get Your Customers to Advocate for You?
4 Steps to Writing Content That Converts
Is your content persuasive enough to convert your visitors into leads? Some pieces of content you create will drive conversions, while others will be lost in the archives. As a marketer, you always want to write content that is persuasive enough to turn your visitors into leads and thereafter, into paying customers. Writing persuasive content is… Continue reading 4 Steps to Writing Content That Converts
The Essentials You Need to Know to Set up an Effective Remarketing Campaign
The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Have you ever been reading an article online and suddenly noticed an ad there for the espresso maker you were looking at on Amazon… Continue reading The Essentials You Need to Know to Set up an Effective Remarketing Campaign
5 Common Mistakes You Should Avoid When Posting on Social Media
Social media can be one of your most successful marketing channels, but only if you do it right. Just being active on social media isn’t enough — there is a lot of noise you need to break through if you want to find success. Take a minute to scroll through your social media feeds and… Continue reading 5 Common Mistakes You Should Avoid When Posting on Social Media
7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome
There are many ways to market your business on Facebook. There are also a multitude of ways to kill your efforts, leaving your page dead on arrival. If you’ve struggled to build momentum and increase Facebook engagement, there’s hope. With a few minor tweaks, you can overcome any fatal mistakes. Not only can you overcome them, but you can… Continue reading 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome
How Brands Use Twitter Banter to Gain Clout
Twitter remains a powerful force, despite the rising popularity and appeal of social-media platforms such as Snapchat and Instagram. (Just look at how President Donald Trump keeps the world on edge with every tweet he sends.) Of all the major social media platforms, Twitter may be the one that most effectively conveys the wit and personality of an… Continue reading How Brands Use Twitter Banter to Gain Clout
4 Hidden Places You Are Losing Leads on Your Facebook Page
Unlock the secrets of your Facebook business page, and earn more leads by optimizing these key areas. My family and I just got back from a great trip to London. I was there for a speaking engagement and brought the family along for a summer holiday. While there, we visited the Warner Bros. set of… Continue reading 4 Hidden Places You Are Losing Leads on Your Facebook Page
4 Social Media Trends You Need to Know About for Next Year
2018 is just around the corner. Are you ready for it? The end of the year is quickly approaching — the holiday season is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity to attract attention to your brand, provided you do it right. You either take… Continue reading 4 Social Media Trends You Need to Know About for Next Year