Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate… Continue reading Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
Tag: media and marketing
How to Protect Your Company’s Reputation on Social Media
Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. From account hacks to controversial statements,… Continue reading How to Protect Your Company’s Reputation on Social Media
5 Important LinkedIn Updates for Marketing Professionals
LinkedIn, as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features. In August, I received a LinkedIn Marketing Solutions email update about some “big new features” that were… Continue reading 5 Important LinkedIn Updates for Marketing Professionals
4 Types of Social Media Content That Drive Engagement
It’s a big world out there. The amount of content being produced can be overwhelming. According to MarketingProfs, every single day over 2 million blogs are posted. Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content… Continue reading 4 Types of Social Media Content That Drive Engagement
Why You Need to Stop Worrying About Facebook ‘Likes’ in 2018
Engagement is the worst way to judge the success of your content. This may surprise you to hear, because most people base success on the amount of traffic you get, how many “likes” a Facebook posts has and how many shares an article creates. Look, these metrics matter to an extent. They help you judge the success of… Continue reading Why You Need to Stop Worrying About Facebook ‘Likes’ in 2018
10 Marketing Strategies to Fuel Your Business Growth
Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth,… Continue reading 10 Marketing Strategies to Fuel Your Business Growth
6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this… Continue reading 6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018
This Marketing Strategy Is a Game Changer for Resource-Strapped Startups
Take a look around any city sidewalk, classroom, restaurant or waiting room, and you’ll see how prevalent technology has become in our society. In fact, according to a 2018 survey by Pew Research Center, just more than a quarter of consumers say they’re “constantly online.” But technology could never eclipse real human conversations and interactions, could… Continue reading This Marketing Strategy Is a Game Changer for Resource-Strapped Startups
The Ultimate Guide to Instagram Marketing for Retailers and Brands
Want to increase your brand awareness and get engaging customers to boost sales? Instagram is a spectacular tool for retailers and businesses. Why? We are here to show you 8 effective ways for online retailers and businesses to achieve these goals by using Instagram. Why photos rule when it comes to marketing: Photos make an… Continue reading The Ultimate Guide to Instagram Marketing for Retailers and Brands
Top 5 Facebook Marketing Mistakes You Need To Avoid
Facebook had 1.55 billion monthly active users, as of the third quarter of 2015! Inspired by the numbers? We all are; the opportunities are endless in terms of improving brand visibility. But the secret lies in doing it right. Most digital marketers simply post as many updates as possible in an attempt to get as… Continue reading Top 5 Facebook Marketing Mistakes You Need To Avoid