10 Marketing Rules the Best Entrepreneurs Live and Die By

  1. Grab attention. You’ve probably seen the statistic about the average attention span being less than a goldfish because of today’s evolving digital world. Regardless of whether the statistic is true, it’s imperative that your marketing captures customers’ attention. Here’s how: Tease. Get people’s attention by highlighting a problem they’re facing. Please. Illustrate benefits and solutions using magical… Continue reading 10 Marketing Rules the Best Entrepreneurs Live and Die By

10 Reasons Your Content Marketing Has Failed

Nobody wants to fail. And yet, it happens all the time. Especially in content marketing. Content marketing can work, of course. It does work. But if you’re among those marketers who aren’t getting the results they need, it may be time to look at what went wrong. These ten issues are the usual culprits: 1.… Continue reading 10 Reasons Your Content Marketing Has Failed

7 Hard Truths About Social Media Marketing

You’ve likely heard that social media has the potential to help you multiply your revenue, far in excess of what you spent over the course of the campaign. A few years ago, there were reports of businesses seeing returns of 100, 200, or even 1,000 percent, and even today, most marketers will tell you it’s one… Continue reading 7 Hard Truths About Social Media Marketing

What Marketers Need To Know: Social Media Q1 2018 Roundup

Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to… Continue reading What Marketers Need To Know: Social Media Q1 2018 Roundup

How Compelling Storytelling Can Help You Build a Heritage Brand

Businesses are always looking for ways to set themselves apart. While unique products, innovative services and other distinguishing factors play a role, branding is what typically fosters a unique identity. And, at a time when people are constantly looking back and dreaming of the “good old days,” heritage branding is enormously powerful — and closely connected to the… Continue reading How Compelling Storytelling Can Help You Build a Heritage Brand

Five Marketing Automation Tips For Small Businesses

Marketing automation has become a cornerstone of successful small businesses. According to a report published by Pardot (a Salesforce-owned company), in 2015, businesses that used marketing automation increased their revenue by an average of 34%. However, there is a very big difference between buying a marketing automation tool and knowing how to use it correctly. Here are the… Continue reading Five Marketing Automation Tips For Small Businesses

7 Ways to Boost Your Small-Business Marketing

Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner, as a small-business owner has so many other things to deal with. 1. Learn from your competitors As a small… Continue reading 7 Ways to Boost Your Small-Business Marketing

Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Medical Healthcare Concept - Doctor in hospital with medical icons modern interface showing symbol of medicine innovation medical treatment emergency service doctoral data and patient health.

Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate… Continue reading Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

How to Protect Your Company’s Reputation on Social Media

Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. From account hacks to controversial statements,… Continue reading How to Protect Your Company’s Reputation on Social Media