Recent research finds that content websites can more readily convert site visitors into paying customers by prompting visitors to gradually increase their social engagement with the site — using a concept the authors call the “ladder of participation.” These days, when almost every website offers social features, a burning question is: What is the business… Continue reading Turning Content Viewers Into Subscribers
Tag: marketing and media
5 Ways to Avoid Writing Content That Will Never Be Read by Anyone
Get exposure by writing smart. Any time you’re writing content, whether it’s for your own site or for a guest post on another blog, you want to produce the best quality content you can. All the same, though, even excellent content can fade into obscurity if you’re not writing something original. I could write you… Continue reading 5 Ways to Avoid Writing Content That Will Never Be Read by Anyone
4 Marketing Strategies You Can Use Before Hiring an Agency
By mastering these four strategies, you’ll start to get the benefit of digital marketing sooner, and you’ll understand the most important key performance indicators that will help you grow your business. When Jim started his commercial painting business he did it all. Even though he wasn’t an expert, he dove into sales, marketing, operations, management and… Continue reading 4 Marketing Strategies You Can Use Before Hiring an Agency
How Steve Jobs Misled a Room Full of Tech Media and Changed the World
Jobs never lied about the first iPhone, he just told the truth prematurely. Have you ever purposely misled a customer? The public? The media? Steve Jobs did. And he did it to change the world. The story goes back to 2007, when Apple was first introducing the iPhone. Jobs knew that he had a product that would have an enormous… Continue reading How Steve Jobs Misled a Room Full of Tech Media and Changed the World
Is Your Personal Brand Generic or Is It Compelling? Here’s How to Tell.
Have you violated any norms lately? There’s no time like the present to stand out from the crowd. Personal branding is key if you want to build a bigger audience for your blog, find better career opportunities, support your corporate brand or truly achieve online visibility for almost any application. However, not all personal branding… Continue reading Is Your Personal Brand Generic or Is It Compelling? Here’s How to Tell.
8 Reasons a Powerful Personal Brand Will Make You Successful
Opportunity will find you and your business when you have a strong brand. If you don’t have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a… Continue reading 8 Reasons a Powerful Personal Brand Will Make You Successful
A Guide to Getting the Most Out of Your Content Marketing
By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales. As content curators and marketers strive to keep up with this rapidly evolving industry, it is critical to produce pieces that both resonate with the audience and provide a return on investment. By engaging visitors, you build trust,… Continue reading A Guide to Getting the Most Out of Your Content Marketing
3 Steps You Need to Take to Build an App That Will Boost Your Business’s Value
Think about Domino’s app, which exists solely to connect hungry customers with hot pizzas. Countless businesses and entrepreneurs assume that building an app is a great idea. There is good reason for that: Research by Dot Com Infoway shows that mobile apps are expected to generate $77 billion in revenue for businesses this year. However,… Continue reading 3 Steps You Need to Take to Build an App That Will Boost Your Business’s Value
5 Steps to Build Your Personal Brand
Your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to one that is unpolished and uninteresting. Once people know who you are and begin to identify you with a specific area of understanding or expertise, you’ll be well on your way to… Continue reading 5 Steps to Build Your Personal Brand
10 Laws of Social Media Marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws… Continue reading 10 Laws of Social Media Marketing