Advertisers lost control of the media years ago when the internet gave all the target audiences the power to run their own message delivery systems. I’m not sure we had fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on… Continue reading Social Media Marketing: What’s the point?
E-commerce: The Perks, Challenges and the Way Forward
Electronic commerce, or simply e-commerce, involves engaging in trade or conducting a business over an electronic network; usually the internet. E-commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Amidst various challenges, the e-commerce sector in Ghana seems to be thriving… Continue reading E-commerce: The Perks, Challenges and the Way Forward