Focus on mobile, and make sure you have a coupon ready. Millennials are one of the most talked about generations in the marketing industry, but are they really different? In 400 BC, Socrates described teens and young adults like this — “They no longer rise when elders enter the room. They contradict their parents, chatter… Continue reading 10 Tips for Millennial Marketing
Tag: Ghana
E-commerce: The Perks, Challenges and the Way Forward
Electronic commerce, or simply e-commerce, involves engaging in trade or conducting a business over an electronic network; usually the internet. E-commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Amidst various challenges, the e-commerce sector in Ghana seems to be thriving… Continue reading E-commerce: The Perks, Challenges and the Way Forward