The evolution of social media and technology has completely reshaped marketing. Today, data is plentiful and insights are easy to gather, allowing social media savvy marketers to drive tremendous results. Social media allows you to build a loyal following and share your message in a unique way, resulting in generating sales and ultimately building a successful business.… Continue reading 5 Social Media Tips to Help You Drive Sales
Tag: Facebook
7 Ways To Boost Your Organic Reach On Facebook
Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May, but savvy observers have noticed changes every month of 2017 so far. We’ve also seen other social networks take steps in the same direction:… Continue reading 7 Ways To Boost Your Organic Reach On Facebook
How To Use Facebook To Launch Your Startup
Startups are constantly looking for new ways to grow, but the bedrock of any budding startup is keeping costs low. They need to constantly discern between a need to have and a nice to have. Today, social media offers incredibly low cost (and sometimes free!) ways to grow that startups can take advantage of immediately.… Continue reading How To Use Facebook To Launch Your Startup
Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate… Continue reading Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
How Facebook Creates Powerful Connections in Times of Need
In our increasingly connected world, companies have an opportunity to truly make an impact and be a force for good. Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to… Continue reading How Facebook Creates Powerful Connections in Times of Need
Here’s How to Download and Delete Your Facebook Data
Recent news of a massive data breach has made some Facebook users wonder: What does Facebook know about me, and how can I control it? In 2013, a third-party app developer named Aleksandr Kogan had access to 50 million Facebook users’ data for academic research, and without permission, he distributed it to a consulting firm… Continue reading Here’s How to Download and Delete Your Facebook Data
Why You Need to Stop Worrying About Facebook ‘Likes’ in 2018
Engagement is the worst way to judge the success of your content. This may surprise you to hear, because most people base success on the amount of traffic you get, how many “likes” a Facebook posts has and how many shares an article creates. Look, these metrics matter to an extent. They help you judge the success of… Continue reading Why You Need to Stop Worrying About Facebook ‘Likes’ in 2018
Top 5 Facebook Marketing Mistakes You Need To Avoid
Facebook had 1.55 billion monthly active users, as of the third quarter of 2015! Inspired by the numbers? We all are; the opportunities are endless in terms of improving brand visibility. But the secret lies in doing it right. Most digital marketers simply post as many updates as possible in an attempt to get as… Continue reading Top 5 Facebook Marketing Mistakes You Need To Avoid
Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?
This month, Facebook dropped a big bombshell on business owners, brands and publishers alike. In a blog post, Facebook CEO Mark Zuckerberg outlined a plan to prioritize content from friends and family in individual news feeds, while demoting posts from businesses, brands and media. The problem It goes without saying, but the implications for businesses… Continue reading Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?
With Entrepreneurs Freaking Out After Facebook’s Drastic Newsfeed Change, Here Are 4 Things You Can Do Right Now to Survive
In the hours following the announcement from Facebook CEO Mark Zuckerberg on Thursday that the social network wanted to focus more on “meaningful interactions” between people, pandemonium struck in the business world.In Facebook’s effort to reduce news feed noise, posts from friends and family now have even more priority over posts originating from Business Pages, including… Continue reading With Entrepreneurs Freaking Out After Facebook’s Drastic Newsfeed Change, Here Are 4 Things You Can Do Right Now to Survive