Pitching the media can be overwhelming. It’s a long, hard process to come up with an idea, find relevant journalists, pitch them, and then follow up. However, the results can be well worth it. My own company has generated millions of dollars of business from well-placed articles, and I’m not the only one finding success with… Continue reading 4 Innovative Ways to Get Media Coverage
Tag: email
When to Use Your Email Signature for More Than a Sign-Off
Two years ago, Alaia Williams used a run-of-the-mill email signature: title, company, phone number. But as an online business strategist, she wondered if she was overlooking an obvious opportunity. So she started adding to her signature, piece by piece. She placed social media icons to link to her Facebook, Twitter and LinkedIn accounts. She added a… Continue reading When to Use Your Email Signature for More Than a Sign-Off
Saving the Earth, One Email at a Time
Traditional marketing practices tend to use a lot of paper. This Earth Day, consider how you can make operations more sustainable with digital communications. Marketing is not exactly known for being an eco-friendly industry. In fact, the U.S. uses about 68 million trees each year to produce 17 billion catalogs and 65 billion pieces of… Continue reading Saving the Earth, One Email at a Time