Google Shopping is built entirely around something called Shopping Ads. They’re the small, square-ish image ads that appear at the top of the Google Search pages, sometimes under the premium ads on the left, other times in the upper-right-hand corner. Google will show between four and eight of these on the search results page and… Continue reading Why E-commerce Owners Must Create Google Shopping Campaigns
Tag: e-commerce
E-commerce: The Perks, Challenges and the Way Forward
Electronic commerce, or simply e-commerce, involves engaging in trade or conducting a business over an electronic network; usually the internet. E-commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Amidst various challenges, the e-commerce sector in Ghana seems to be thriving… Continue reading E-commerce: The Perks, Challenges and the Way Forward