Marketing automation has become a cornerstone of successful small businesses. According to a report published by Pardot (a Salesforce-owned company), in 2015, businesses that used marketing automation increased their revenue by an average of 34%. However, there is a very big difference between buying a marketing automation tool and knowing how to use it correctly. Here are the… Continue reading Five Marketing Automation Tips For Small Businesses
Tag: content
10 Tips for Creating the Perfect Social Media Content for Your Brand
As an entrepreneur or small-business owner, social media should be a top priority. From promoting your products to building a community to developing your brand’s voice — the benefits of having a solid grasp on your business’s social media presence is essential to the success and appeal of your company. But don’t worry, you don’t… Continue reading 10 Tips for Creating the Perfect Social Media Content for Your Brand
4 Pro Techniques for Making Fascinating Content
Have you ever wondered why you read the articles you read online? How it is that some articles manage to grab our attention even with all the distractions online today? No matter how busy we are, there’s always certain content that manages to gain our undivided attention. So what do those writers know that the… Continue reading 4 Pro Techniques for Making Fascinating Content
How to Produce Juicy Content That Catches Eyeballs
If you produce content every single day, regardless if you think it’s terrible or anybody sees it, eventually magic will happen. In Los Angeles, where I live, I constantly see billboards for popular YouTubers…which tells me that Google (who owns them) is investing a lot of money into helping popular brands succeed. More and more… Continue reading How to Produce Juicy Content That Catches Eyeballs
The Future of Branding
As more companies warm to the notion of becoming their own publishers, here are a few pitfalls to avoid before launching an employee brand journalism strategy. Just because someone else wrote it… How many times have you endured: “In today’s challenging, global economy…” – or something just as banal? Maybe you’ve used it yourself?… Continue reading The Future of Branding