Tag: branding

Why I Took So Long to Start My Own Business

“I realized my fears were based on the fact that I am a woman”. Being a successful entrepreneur should be every woman’s aspiration. Studies continue to show that the number of women starting their own businesses is on the rise. One particular poll found that the ranks of female entrepreneurs rose from 220 out of 100,000… Continue reading Why I Took So Long to Start My Own Business

How Compelling Storytelling Can Help You Build a Heritage Brand

Businesses are always looking for ways to set themselves apart. While unique products, innovative services and other distinguishing factors play a role, branding is what typically fosters a unique identity. And, at a time when people are constantly looking back and dreaming of the “good old days,” heritage branding is enormously powerful — and closely connected to the… Continue reading How Compelling Storytelling Can Help You Build a Heritage Brand

Here’s Why You Shouldn’t Design Your Brand for Instagram — and What to Do Instead

Opinions expressed by Entrepreneur contributors are their own. When it comes to building a brand, entrepreneurs need to focus on developing a solid foundation of trust with customers — not just following the latest social media trends. Yet, as the creative director of design studio Weekday Studio I get emails from clients all the time stating,… Continue reading Here’s Why You Shouldn’t Design Your Brand for Instagram — and What to Do Instead

5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets. Specifically, we’re finding more and more brands making a buzz in the court of social media, and there’s something to be learned from every one of them: the good and… Continue reading 5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Whether you’re in the steel industry, fashion or IT, selling is integral to your company’s success. A good sales team, though, does more than just sell product. Sales roles are customer-facing and interact with prospective customers, too. They’re responsible for bringing in and keeping a steady stream of business. It’s a good idea to keep in… Continue reading 5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?

This month, Facebook dropped a big bombshell on business owners, brands and publishers alike. In a blog post, Facebook CEO Mark Zuckerberg outlined a plan to prioritize content from friends and family in individual news feeds, while demoting posts from businesses, brands and media. The problem It goes without saying, but the implications for businesses… Continue reading Facebook’s Newsfeed Changes Are Likely to Hurt Businesses and Brands. What Can They Do Now?

How Influencer Marketing Can Become a Powerful Weapon for Brands

Marketers are dedicating more and more time and resources to influencer marketing. In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017. That trend is likely to continue in the coming years. And maybe you’re part of it. But that’s only half the battle.… Continue reading How Influencer Marketing Can Become a Powerful Weapon for Brands

AirtelTigo – A Goldmine of Lessons on Strategic Marketing in Ghana

On March 3 2017, Tigo and Airtel announced the merger of their Ghana operations into one entity; a crucial step in a bid to overtake Vodafone as the number two player in an ultra-competitive and increasingly unprofitable telecom industry. By November, the combined entity was officially launched under the name AirtelTigo. The post-merger integration of… Continue reading AirtelTigo – A Goldmine of Lessons on Strategic Marketing in Ghana

#BizTrends2018: Branding is the Key to Unlocking Company Innovation

Amazon recently blew away its earnings forecast making Jeff Bezos (for now) the world’s richest person. The interesting call out here was that Amazon’s growth wasn’t necessarily to the detriment of everyone else. The economy in which we’re operating post-2007 needs to be rethought as an evolution of a zero-sum game. If the right fundamentals… Continue reading #BizTrends2018: Branding is the Key to Unlocking Company Innovation