You’ve likely heard that social media has the potential to help you multiply your revenue, far in excess of what you spent over the course of the campaign. A few years ago, there were reports of businesses seeing returns of 100, 200, or even 1,000 percent, and even today, most marketers will tell you it’s one… Continue reading 7 Hard Truths About Social Media Marketing
Month: May 2018
5 Ways Teachers Can Introduce Entrepreneurship Skills In Their Classrooms
When I taught elementary and middle school, I made it a priority to ensure my students were able to connect the information they were learning in class with the real-world. At the time, teaching in this manner was not widely accepted. However, I knew that if my students couldn’t take what they learned in class and… Continue reading 5 Ways Teachers Can Introduce Entrepreneurship Skills In Their Classrooms
What Marketers Need To Know: Social Media Q1 2018 Roundup
Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to… Continue reading What Marketers Need To Know: Social Media Q1 2018 Roundup
5 Tips For Recruiting In The Digital Age
Not so long ago, most job seekers scouted employment opportunities in newspapers, sent off their resumes to recruiters and then waited for the phone to ring. In the digital age, where competition for top talent is more intense, the onus is on employers to use every innovative tool they can to identify, attract and impress… Continue reading 5 Tips For Recruiting In The Digital Age
How Compelling Storytelling Can Help You Build a Heritage Brand
Businesses are always looking for ways to set themselves apart. While unique products, innovative services and other distinguishing factors play a role, branding is what typically fosters a unique identity. And, at a time when people are constantly looking back and dreaming of the “good old days,” heritage branding is enormously powerful — and closely connected to the… Continue reading How Compelling Storytelling Can Help You Build a Heritage Brand
Five Marketing Automation Tips For Small Businesses
Marketing automation has become a cornerstone of successful small businesses. According to a report published by Pardot (a Salesforce-owned company), in 2015, businesses that used marketing automation increased their revenue by an average of 34%. However, there is a very big difference between buying a marketing automation tool and knowing how to use it correctly. Here are the… Continue reading Five Marketing Automation Tips For Small Businesses
So, What’s Your Story? 3 Ways Storytelling Can Help Boost Your Business.
When I served as an admissions officer for the University of Chicago Booth School of Business, one thing became abundantly clear: Every year, thousands of applicants with stellar GMAT scores, strong career experience and genuine praise from their managers got rejected (and still do). The problem, as I saw it, was that having strong credentials alone… Continue reading So, What’s Your Story? 3 Ways Storytelling Can Help Boost Your Business.
5 Ways Technology Hijacks Your Behavior
From push notifications and reminders to ratings and rewards programs, technology has the power to nudge you to think and act in specific ways at specific times. Addictive design keeps you hooked, algorithms filter the ideas and options you’re exposed to and the data trail you leave behind comes back to haunt (or target) you later. The virtual world… Continue reading 5 Ways Technology Hijacks Your Behavior
How to Create Great Content for Your Website
Content may be king, but provocative content is the ace. Your website has only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that… Continue reading How to Create Great Content for Your Website
3 Business Tips for Student Entrepreneurs
Mark Zuckerberg, Michael Dell, Larry Page, Sergey Brin, besides being billionaires do you know what else these superstar entrepreneurs have in common? They all started their businesses in college. The life of a student entrepreneur is tough. How can you manage to succeed in school all while launching a business? Well, ironically some of the… Continue reading 3 Business Tips for Student Entrepreneurs