Career transitions are hard. It’s not easy changing jobs, being relocated or jumping into a new career. It’s especially true when it affects our work. Considering we spend the majority of our time at work, change in our careers can be destabilizing. Career transitions have always been challenging for me. I get attached to people and… Continue reading 7 Myths About Career Transitions That Are Keeping You Stuck
Month: April 2018
The 10 Biggest Business Lessons We Learned In 2017
2017 was a good year for many businesses, including my own. I earned a few bucks, brought on a few more clients and – most importantly – learned a few things. Here are just a few bits of knowledge gleaned from the past twelve months that should help all of us navigate through the next… Continue reading The 10 Biggest Business Lessons We Learned In 2017
3 Lessons on Building Your Business for Creative Entrepreneurs
On this episode of the Thought Talk Podcast, I speak with Marlo Hunter, successful New York director, choreographer and now co-creator and founder of The Theatrical Culinary Project, an immersive play in development with chef Carla Hall from The Chew. Hunter also coaches creative entrepreneurs on how to make the freelance life work from a business perspective. In… Continue reading 3 Lessons on Building Your Business for Creative Entrepreneurs
4 Ways to Inspire Your Team Every Single Day
You might be able to succeed as a “lone wolf,” but scaling your business will be nearly impossible. It’s imperative to bring together a team to support your mission, whatever it is. When you have the right team in place, the next step is to inspire (not motivate) that team. I firmly believe that motivation… Continue reading 4 Ways to Inspire Your Team Every Single Day
The Basics of Branding
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells… Continue reading The Basics of Branding
7 Ways To Boost Your Organic Reach On Facebook
Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May, but savvy observers have noticed changes every month of 2017 so far. We’ve also seen other social networks take steps in the same direction:… Continue reading 7 Ways To Boost Your Organic Reach On Facebook
5 Tips to Prevent a Social Media Nightmare
There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. It is equally important to prevent one from happening. The best way to do this is… Continue reading 5 Tips to Prevent a Social Media Nightmare
7 Ways to Boost Your Small-Business Marketing
Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner, as a small-business owner has so many other things to deal with. 1. Learn from your competitors As a small… Continue reading 7 Ways to Boost Your Small-Business Marketing
5 Ways to Continuously Expand Your Online Following
There are many ways to increase viewer/subscriber loyalty on YouTube. Many of these activities will require time to manage but are free or inexpensive to use. 1. Include accurate and relevant keywords in your video’s title, description and tags As you’re uploading and publishing each new video, compose a creative, well-thought-out, informative and captivating title for each… Continue reading 5 Ways to Continuously Expand Your Online Following
4 Innovative Ways to Get Media Coverage
Pitching the media can be overwhelming. It’s a long, hard process to come up with an idea, find relevant journalists, pitch them, and then follow up. However, the results can be well worth it. My own company has generated millions of dollars of business from well-placed articles, and I’m not the only one finding success with… Continue reading 4 Innovative Ways to Get Media Coverage