Nobody wants to hear that a startup is doomed from the start. After all, entrepreneurs have to be beacons of hope and positivity to keep going when the going gets tough. Sometimes, however, the odds are simply stacked too high. Recent research from Boston University and Switzerland has brought the hammer down on one marketplace… Continue reading Research Finds Digital Goods Area a Tougher Sell Than Entrepreneurs Think
Month: January 2018
Avoid These Mistakes When Addressing Disabilities in the Workplace to Protect Your Employees and Your Business
Employees and their talents are vital to the success of any company, so when an employee is affected by a serious health condition, it can create challenging workforce gaps. Furthermore, if an employee’s pain or discomfort goes unaddressed, it could manifest into a more serious condition, increasing the strain on the employee and leading to… Continue reading Avoid These Mistakes When Addressing Disabilities in the Workplace to Protect Your Employees and Your Business
Don’t Get Left Behind by the New Online Advertising Standards
Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such as AR, VR, 360-degree… Continue reading Don’t Get Left Behind by the New Online Advertising Standards
4 Steps to Writing Content That Converts
Is your content persuasive enough to convert your visitors into leads? Some pieces of content you create will drive conversions, while others will be lost in the archives. As a marketer, you always want to write content that is persuasive enough to turn your visitors into leads and thereafter, into paying customers. Writing persuasive content is… Continue reading 4 Steps to Writing Content That Converts
17 Ways to Encourage Others to Refer Your Business
The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Most people would agree that one of the best ways to consistently generate referrals is to have mutual trust and some form of rewards and incentives… Continue reading 17 Ways to Encourage Others to Refer Your Business
Are You a CMO Competing Against Fortune 500s? These 12 Marketing Channels Are Really Going to Help.
We live in a startup age, but Fortune 500 companies aren’t going anywhere any time soon. That means that your typical chief marketing officer at a startup or small business must compete with those much bigger companies’ massive marketing budgets, and that things aren’t going to get any less competitive. Marketing officers understand this: In the 2017 CMO… Continue reading Are You a CMO Competing Against Fortune 500s? These 12 Marketing Channels Are Really Going to Help.
This Tech Leader Does Job Interviews Over Email and Chat — and Maybe You Should, Too
Tech people aren’t always seen as great writers or communicators. But they’re also not folks who’ve been trained as nuclear chemists, either. Nathan Kontny is both. The CEO of customer-relationship management company Highrise, Kontny is a founder whose career has followed a somewhat unconventional path. Trained as a nuclear chemist, he snagged a summer job… Continue reading This Tech Leader Does Job Interviews Over Email and Chat — and Maybe You Should, Too
Best Tools for Your Customers to Book Appointments Online
If you are running a small business where you regularly set up one-on-one (or small group) appointments with your customers, you already know the importance of making sure there aren’t any conflicts. Regardless of whether you’re running a consultancy, salon, SEO consultancy, or a personal training service, having everything in a centralized location is great… Continue reading Best Tools for Your Customers to Book Appointments Online
14 Best Customer Service Tools for Small Businesses
There are hundreds of customer service apps out there, is it possible to not be overwhelmed? Research is definitely a good thing. Choosing a customer service platform is a big investment. On top of the direct cost, it also takes time to move existing data over, make changes to your website, and train your support… Continue reading 14 Best Customer Service Tools for Small Businesses
With Entrepreneurs Freaking Out After Facebook’s Drastic Newsfeed Change, Here Are 4 Things You Can Do Right Now to Survive
In the hours following the announcement from Facebook CEO Mark Zuckerberg on Thursday that the social network wanted to focus more on “meaningful interactions” between people, pandemonium struck in the business world.In Facebook’s effort to reduce news feed noise, posts from friends and family now have even more priority over posts originating from Business Pages, including… Continue reading With Entrepreneurs Freaking Out After Facebook’s Drastic Newsfeed Change, Here Are 4 Things You Can Do Right Now to Survive