December 2017 – Focus Digital

4 Facts You Must Know Before Creating Your 2018 Marketing Plan

As 2017 slowly comes to an end, businesses and marketers alike are preparing for what awaits them in 2018. Like every year, 2017 taught us many important things. The marketing statistics of 2017 brought many new insights that can give directions for creating successful future marketing campaigns. Today we will talk about the four marketing… Continue reading 4 Facts You Must Know Before Creating Your 2018 Marketing Plan

17 Business Books Everyone Will Be Reading in 2018

This story originally appeared on Business Insider As the year draws to a close and we catch up with the best business books of 2017, we’re also looking toward what’s coming up in 2018. We’ve looked through titles that have already been announced for the new year and have highlighted the memoirs, career guides and analyses we’re… Continue reading 17 Business Books Everyone Will Be Reading in 2018

10 Social-Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media is poised to create even more… Continue reading 10 Social-Media Trends to Prepare for in 2018

Unwavering Focus Is the Super Power of All Elite Entrepreneurs

There are some common culprits that people use as excuses for their lack of commitment — time of the year, the economy, what others may think. If you continue to dwell on these excuses, they begin to control your actions and keep you from being successful. The most successful people focus on what they can… Continue reading Unwavering Focus Is the Super Power of All Elite Entrepreneurs

How to Increase Your Return on Investment With Hispanic Markets

As we are getting closer to the end of the year, many companies are planning and seeking how they can maximize their marketing efforts in 2018. In some cases, CMOs have targeted the Hispanic market as a new stream of revenue, but they haven’t seen a strong return on investment (ROI) because they haven’t been fully… Continue reading How to Increase Your Return on Investment With Hispanic Markets

How to Stand Out From the Crowd and Cultivate Passionate Fans

In today’s world, loyalty often seems to have gone out the door. No wonder: Online, everyone is screaming, “Listen to me!” “Watch me!” “Buy my product or service!” It’s enough to send consumers running for the hills. Understandably, people (including me) who are selling services are using social media to attract attention. Unfortunately, many of… Continue reading How to Stand Out From the Crowd and Cultivate Passionate Fans

Cheers to a Healthy Christmas

So it is time for your Christmas break, so you pop open the cork to have a clink with your team after a fruitful year, and the luscious wine flows into your shiny glass. Then this voice whispers in your ear, “Should I be drinking wine?” Let me tell you a story: I remember on… Continue reading Cheers to a Healthy Christmas

Here’s the Secret to a Successful Marketing or Networking Event

Whether it’s a customer meeting, an industry conference or an employee celebration, your business puts on its fair share of events. These events are important but also require considerable time to plan, market and execute, which limits how much effort you can devote to other tasks. It would be great to have an entire team… Continue reading Here’s the Secret to a Successful Marketing or Networking Event

7 Tips for Building a Career in Marketing

“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was a sports reporter But for those of you out there who want… Continue reading 7 Tips for Building a Career in Marketing