Guest-blogging is one of the best online marketing strategies — and it’s fun, too, especially when you have momentum leading you to bigger and better opportunities on a regular basis. The problem is, it’s notoriously hard to get started as a guest author. So, what can you do to generate that early momentum for your… Continue reading Make Yourself a Star! Turn Yourself Into a Guest Author.
Month: November 2017
You Can Sell Big When You’re Small
Now they have valuations rivaling the GDP of small (or not-so-small) nations but the biggest giants in enterprise software — whether Microsoft, Oracle or Salesforce — all began as small startups scrambling to make their first sale. Most startup founders gaze up toward these giants and build their companies with the hope they, too, will someday… Continue reading You Can Sell Big When You’re Small
How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.
Email marketing isn’t what it used to be. Which is not to say that it’s become any less effective. Quite the opposite, actually: Email continues to offer the best return on investment around — outperforming other digital marketing channels substantially. In fact, according to the Data & Marketing Association and Demand Metric, email has a median ROI of 122 percent.… Continue reading How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.
How Social Entrepreneurship Can Benefit Businesses and the Communities They Serve
Today’s consumers aren’t just saying they value social responsibility, they’re showing their values through spending. A 2017 Unilever global study indicated that 33 percent of consumers actively seek brands that reflect a sincere, well-documented desire to promote smart stewardship of planetary, human and other limited resources. Nielsen underscored these numbers, reporting that companies committed to… Continue reading How Social Entrepreneurship Can Benefit Businesses and the Communities They Serve
The Essentials You Need to Know to Set up an Effective Remarketing Campaign
The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Have you ever been reading an article online and suddenly noticed an ad there for the espresso maker you were looking at on Amazon… Continue reading The Essentials You Need to Know to Set up an Effective Remarketing Campaign
4 Ways To Optimize Blog Content So That It Actually Gets Read
You probably already know that having a blog is important, but you may secretly be dubious about how often people actually read to the end of any post you publish. No doubt you’ve crunched some data and noticed that the amount of time people spend on certain web pages doesn’t exactly correspond with in-depth… Continue reading 4 Ways To Optimize Blog Content So That It Actually Gets Read
How to Get Unstuck And Start Growing
Have you ever got hyped on a sales pitch or presentation, then purchased a course from a guru, thinking it was going to change your business, only for nothing to happen? If you’re into growing your business, the answer is yes. We all have. I’ve bought many courses over the years and simply done nothing… Continue reading How to Get Unstuck And Start Growing
Don’t Be Blind to Workplace Harassment: 5 Tough Questions to Ask
Leaders, managers and HR all need to work together to be on the lookout for trouble and address it before it makes headlines. Combating workplace harassment isn’t as simple as setting a policy and keeping your door open to employee complaints. It’s something you need to stay vigilant about all the time, and if you’re… Continue reading Don’t Be Blind to Workplace Harassment: 5 Tough Questions to Ask
9 Obstacles You Must Overcome to Make Your First Million
We all aim for some sort financial success. It makes sense. Having a significant amount of money eliminates a major worry and enables you to do more with your life. Money and financial freedom enables you to do more traveling, trying new things, and experiencing all that is life. Despite all of these people that… Continue reading 9 Obstacles You Must Overcome to Make Your First Million
Your Facebook Likes Can Tell Advertisers If You’re an Introvert or Extrovert
There are all sorts of ways that your internet and social media activity can be monitored, but you might be surprised by how little you actually have to do for a whole host of entities to know a lot of information — some deeply personal — about you. A group of researchers from Columbia University… Continue reading Your Facebook Likes Can Tell Advertisers If You’re an Introvert or Extrovert