Month: January 2017

Google’s New Mobile-First Index and the Death of Desktop SEO

This will be a complete game-changer for on-site search engine optimization. Google just started rolling out the so-called “mobile-first” index. It’s going to change the way that your site gets ranked in the search engine results pages (SERPs). Here are a things you need to know about the mobile-first index so that you can optimize… Continue reading Google’s New Mobile-First Index and the Death of Desktop SEO

8 Tips to Attract Your First 250K Instagram Followers

These Instagram strategies have been well-tested in helping others build large followings on the social media platform. Instagram is hands-down one of the most popular social media networks. There is so much available attention to capture, which is why building a large following is such a top priority for brands and individuals. A friend of… Continue reading 8 Tips to Attract Your First 250K Instagram Followers

5 Inexpensive Ways to Create a Company Culture Like Google’s

As big name companies have illustrated, it’s possible to run a successful business while still having fun. Google, for example, is the poster child of a unique company culture, with its nap pods and free food for employees. While the company invests millions of dollars a year into offices and culture, it’s possible for smaller companies to… Continue reading 5 Inexpensive Ways to Create a Company Culture Like Google’s

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising. Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. My agency has been in the influencer marketing game… Continue reading 5 Reasons Why You Need to Take Advantage of Influencer Marketing

5 Ways to Build Killer Relationships With Customers

The best type of customer is a repeat customer. As a serial entrepreneur, I know firsthand how important it is to connect with customers. Building relationships is key to learning your customers’ needs. And, you may gain more returning customers, referrals and net income in the process. As a small business owner, you have an advantage when it… Continue reading 5 Ways to Build Killer Relationships With Customers