Reasons to outsource your branding

Now that your company is established and has some sales activity, you’ll need to think about your brand.  However, you should resist the temptation to making branding a DIY activity.  Here’s why: You probably don’t understand the concept. Unless you’ve actually branded a company or product in the past, you probably think that brand consists… Continue reading Reasons to outsource your branding

Your personal brand is more than your brand

A decade ago it was easy to manage your personal brand. Back then, a personal brand was no more complicated than “I’m an Inventory Analyst for Sears.” When LinkedIn was launched in 2003, I’d use that as my job title on the site without thinking twice about it. Nowadays, personal branding is more complicated. We… Continue reading Your personal brand is more than your brand

Social Media Marketing: What’s the point?

Advertisers lost control of the media years ago when the internet gave all the target audiences the power to run their own message delivery systems. I’m not sure we had fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on… Continue reading Social Media Marketing: What’s the point?

Mobile Technology will make you rethink your HR strategy

The use of mobile technology is on the rise, with employees using their smartphones on a regular basis. And, if you’re an employer, this increase isn’t necessarily a bad thing. Wrike’s 2016 Mobile Productivity Report found, for instance, that 44 percent of the more than 850 professionals surveyed said they checked their phones for work… Continue reading Mobile Technology will make you rethink your HR strategy

Marketing 101 – Marketing Blunders; How To Avoid Them

A few months back, Delta Airline came under serious criticism from social media fanatics for depicting Ghana with a Giraffe in a tweet the company sent out after the Black Stars’ defeat to the USA in their 2014 World Cup opener. The company had to apologise for something it could have easily avoided if it… Continue reading Marketing 101 – Marketing Blunders; How To Avoid Them