As more companies warm to the notion of becoming their own publishers, here are a few pitfalls to avoid before launching an employee brand journalism strategy. Just because someone else wrote it… How many times have you endured: “In today’s challenging, global economy…” – or something just as banal? Maybe you’ve used it yourself?… Continue reading Brand Journalism
Month: June 2016
Ambush Marketing
In the year 2014 saw countries and teams preparing for the FIFA World Cup tournament. This is possibly the biggest sporting event in the world. Everyone is talking about the World Cup; who made the list, who is tipped to win, etc. Even me, a sworn anti-football fan is writing about it now. Well, while… Continue reading Ambush Marketing
Is Compliance Necessary?
Growing up in secondary school, it was those who broke the rules that people admired, yet, when they faced disciplinary action in the form of suspension or expulsion, then it felt not so bad being the goody two-shoes student. Should companies play by the rules? Why should it take an enforcement action through fines, lawsuits… Continue reading Is Compliance Necessary?
HR Technology: Performance Appraisal Software
From manpower planning, job analysis and descripting, determining salaries and wages, recruitment and selection, performance appraisal, training and development, etc. there is never a dull moment in the activities of HR. But technology has come to make life easy and that of HR’s too. HR has gone sophisticated, having its own technology that enhances the… Continue reading HR Technology: Performance Appraisal Software
Job Interview: How to handle rejection
Being turned down for that job that you really wanted can be quite a disheartening experience and can leave a dent in your confidence. When handled the right way however, rejection can be treated as a learning experience and ultimately turned into something positive. Rejected candidates can use the opportunity to learn more about themselves,… Continue reading Job Interview: How to handle rejection
9 Standpoints Of Social Media Marketing
Marketing, for me, came with a lot of foreboding not because I could not get the customers or clients. The issue was in getting them to stay! However, I knew that leveraging the power of content and social media marketing can help elevate my audience and customer base in a dramatic way. The hurdle was… Continue reading 9 Standpoints Of Social Media Marketing
Is your company at risk of losing data?
According to the IT Trust Curve survey report by EMC Corporation, security breaches cost organisations several hundred thousand dollars more on average than other commonly occurring IT incidents. While respondents reported an average financial loss of $860,273 due to breaches, incidents such as data loss and downtime also impacted organisations heavily – costing businesses $585,892… Continue reading Is your company at risk of losing data?
Job Interviews: Dealing With Rejection
Being turned down for that job that you really wanted can be quite a disheartening experience and can leave a dent in your confidence. When handled the right way however, rejection can be treated as a learning experience and ultimately turned into something positive. Rejected candidates can use the opportunity to learn more about themselves,… Continue reading Job Interviews: Dealing With Rejection
Be An Example – Mr. Executive
We live in a fast-paced world and it is not surprising to hear words such as “Hurry up!” “We are late!” “You’re too slow!” among others, crop up in our fast-paced lives. We are clouded by the insatiable appetite for the acquisition of material items, recognition or positions through fair or foul means. We accept… Continue reading Be An Example – Mr. Executive