Outsourcing: Getting The Needed Help

Despite the success of outsourcing; grounded on good principles and ethics, many organizations haven’t seen the rosy picture yet. Some companies decided to outsource because of fear of being left out but the happier ones are those who properly conceived and followed the right principles and are making big gains.  Today, business success and outsourcing… Continue reading Outsourcing: Getting The Needed Help

Redundancy: Doing It The Right Way

Times are hard! The current economic situation has been so difficult that for some businesses, redundancy is one of the prime options to cut down costs and stay afloat. However, if this is not done the right way, it may create bigger problems for businesses because of the possibility of costly and time wasting litigations. In… Continue reading Redundancy: Doing It The Right Way

Social Media Takes Centre Stage In Recriutment

Social media continues to grow and now has over 1.2 billion users worldwide. While it has become a great tool for companies to connect their brands with consumers, it has also become a valuable tool for recruiters and job seekers. Current studies show that social media use for hiring is at an all-time high with… Continue reading Social Media Takes Centre Stage In Recriutment

The Future of Branding

As more companies warm to the notion of becoming their own publishers, here are a few pitfalls to avoid before launching an employee brand journalism strategy.   Just because someone else wrote it… How many times have you endured: “In today’s challenging, global economy…” – or something just as banal? Maybe you’ve used it yourself?… Continue reading The Future of Branding

Let There Be Light

In the April 9, 2015 issue of the Daily Graphic, it was reported, “Captains of industry have asked the government to come up with timelines indicating short, medium and long term solutions to the current power crisis.”  It added that the “impact of the power shortfall on industry was so enormous that some companies had… Continue reading Let There Be Light

The Ingenuity of Market-Oriented Churches

The main objectives of churches are to attend to the spiritual needs of their flock, and, as far as possible, help the needy in society. They are therefore registered as Non-Governmental Organisations (NGOs). They are not-for-profit establishments. Through the medium of churches, society has raised a lot of business entrepreneurs, who own these churches. “Churches… Continue reading The Ingenuity of Market-Oriented Churches

Is Face to Face Marketing a Thing Of The Past?

Face-to-face marketing is certainly not dead, and it is certainly something that all marketers should keep in their marketing arsenal. It is all about connections and places marketers and their service offerings directly in front of targeted audiences through informational events structured around their interests. There is nothing like interacting with potential customers through face-to-face… Continue reading Is Face to Face Marketing a Thing Of The Past?

E-commerce: The Perks, Challenges and the Way Forward

Electronic commerce, or simply e-commerce, involves engaging in trade or conducting a business over an electronic network; usually the internet. E-commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Amidst various challenges, the e-commerce sector in Ghana seems to be thriving… Continue reading E-commerce: The Perks, Challenges and the Way Forward